Piggy Blitz
Piggy Blitz is a fast-paced Slot game from Play'n Go. The theme focuses on a Las Vegas style game show featuring a loveable piggy bank character that collects gold coins until he explodes with excitement! It’s big, bold, and brilliantly over the top filled with energy, excitement, thrilling suspense, and huge prizes!!
My role on this project was as Art Director. I also played a key role in creative direction, creating the theme for this new IP.
Constant action means there is always something happening on screen, a static image doesn't do the game justice. Bright lights flash, screen panels animate graphics, energy effects create tension, and the lovable piggy consumes coins until he explodes with excitement!
A fun Las Vegas themed logo with a piggy twist captures the games light-hearted and comedic tone perfectly!
Process
To capture such a lively and energetic theme, it all starts with putting in place three brand pillars that guide the project. Not just for the art, but the whole feel and player experience.
1. Big Bold Energy - Every slot slam, every effect, and every win, feels big, bold, and full of energy!
2. Thrilling Suspense & Anticipation - Adrenaline fuelled moments
3. Constant Action - Fast paced action never stops
2. Thrilling Suspense & Anticipation - Adrenaline fuelled moments
3. Constant Action - Fast paced action never stops
After establishing the three brand pillars, we can start to look at the components that influence the look of the art, such as the setting, theme, and target art style.
Setting - Modern Las Vegas
Theme - Piggy Bank Game Show
Art Style - Clean, modern, Pixar
Theme - Piggy Bank Game Show
Art Style - Clean, modern, Pixar
